U.S. Navy
I have been in the Navy for approximately 25 years. I came into the Navy as an Ensign and rose to the senior rank of Navy Captain. All of this time was spent as a Naval Public Affairs Officer. When I left the Naval Reserves, I commanded a unit that conducted media training for newly promoted Admirals.

• Training was designed to familiarize senior officers with all media interview formats (TV, Radio, Print, etc.)
• Lectured at the US Naval Academy

Biola University
For a number of years I was a guest lecturer on the subject of starting a new company at Biola’s School of Business. Subject matter included research, business plan preparation, funding options, proformas and management techniques.

Book
In collaboration with another author, I am writing a book on the subject of e-commerce -"The Art and Science of e-Commerce". The focus is on lessons learned with real-life examples of what has worked and what hasn’t.

Some of the chapters are as follows:

• Building an on-line brand using off-line and on-line approaches
• Segmenting the consumer
• Strategies to build visits and brand metrics
  • Alliances
  • On-line and Off-line Promotions
  • New on-line tools beyond banners, pop-ups and videos
• It’s all about CRM – building a web community
• e-Commerce versus the traditional media – organizational issues